Search engine optimization is challenging, and you need to keep updated with the latest developments around search engines and understand the newest ranking algorithms to get the best results from your SEO efforts. 


SEO influencers help digital marketing professionals and business owners learn something new because they are the first to discover new SEO trends and best practices. This article shares the top 15 SEO influencers you must follow on social media. 


What is an SEO Influencer?


An SEO influencer is a person who has experience and credibility in the field of search engine optimization (SEO). 


types of seo
Image source: WordStream


SEO influencers possess deep knowledge and expertise in the field of SEO, and they consistently share helpful tips, research, and advice with the SEO community. They are experienced industry professionals who have spent years understanding search engine algorithms. 


Why Follow an SEO Influencer?


Following an SEO influencer is useful for both newbie search engine optimization professionals and experienced SEO specialists because it helps you gain access to insider knowledge, tips, and strategies to improve your website's visibility and organic traffic. 


By following the suggestions given by SEO influencers, marketers and business owners can save countless hours of trial and error, as these SEO experts have already tested and refined various techniques to achieve optimal results. 


Whether it's uncovering hidden keyword opportunities, mastering on-page optimization, or building authoritative backlinks, following an SEO influencer allows you to tap into their wealth of experience and leverage their proven strategies for your own success.


Top SEO Influencers You Must Follow


Here are the top SEO influencers you should follow to stay ahead of the SEO game:

Rand Fishkin

rand fishkin


Rand Fishkin is the CEO of SparkToro, an audience research platform. 


Through SparkToro, he helps marketers uncover audience insights and understand their target demographics better. 


Previously, he was associated with SeoMOZ, which was later renamed Moz. Moz continues to be one of the most-read SEO blogs sharing unique insights on search engine optimization and digital marketing. 


By following Rand Fishkin, you can gain insights into SEO strategies, audience research, and understanding, which is crucial for effective marketing and optimization.

Barry Schwartz

barry schwartz


Barry Schwartz is the Executive Editor of Search Engine Land and an influential figure in the SEO community. He publishes timely news, analysis, and updates on search engines and digital marketing. 


By following Barry, you can stay informed about ranking algorithm changes, industry events, and emerging SEO trends.

John Mueller

john mueller twitter


John Mueller is a Senior Search Analyst at Google. 


He provides invaluable insights into Google's perspective on SEO. His advice and guidance help website owners understand and align their strategies with Google's best practices. 


You can follow John Mueller to understand how Google interprets and ranks websites, ultimately helping you optimize your online presence and improve your organic visibility.

Matt Diggity

matt diggity


Matt Diggity is a well-known SEO influencer and the founder of Diggity Marketing. 


He specializes in advanced SEO techniques, affiliate marketing, and building successful online businesses. 


Matt shares his expertise through case studies, tutorials, and industry insights. You can follow Matt Diggity to learn advanced SEO strategies and techniques to propel your website's rankings and profitability.

Neil Patel

neil patel


Neil Patel, a digital marketing expert, offers a wealth of SEO knowledge and insights. 


He has founded and acquired several online businesses. Neil's advice is easy to implement, and he also shares proper research and insights as to why a particular tactic is worthwhile. 


Following Neil Patel provides access to valuable SEO strategies and a holistic understanding of digital marketing.

Brian Dean

brian dean


Brian Dean is now the co-founder of Exploding Topics, a platform that helps identify emerging trends and topics. 


Through Exploding Topics, he assists marketers and content creators stay ahead of the curve by identifying and capitalizing on trending topics. 


By following Brian Dean, you can gain insights into SEO strategies and the latest emerging trends, which can be leveraged to drive organic traffic and engage with your target audience effectively.

Cyrus Shepard

cyrus shepard


Cyrus Shepard is the founder of Zyppy SEO, an SEO consultancy. 


With his expertise in technical SEO, on-page optimization, and website structure, Cyrus offers valuable insights and strategies to improve website performance and visibility. 


By following Cyrus Shepard, you capitalize on his in-depth knowledge and practical advice on technical SEO best practices, ensuring your website is optimized for optimal rankings and user experience. 

Ann Smarty

ann smarty


Ann Smarty is the founder of ViralContentBee, a platform that helps amplify content through social sharing. 


Through Viral Content Bee, she provides insights and strategies to increase the visibility and reach of content through social sharing. 


By following Ann Smarty, you can gain valuable knowledge on content promotion, social media strategies, and maximizing the impact of your content through collaborative sharing. 

Danny Sullivan

danny sulllivan


Danny Sullivan, the Public Liaison for Search at Google, is an authoritative voice in the SEO community. 


He provides updates on search engine algorithms, clarifies Google's guidelines, and offers insights into search trends. 


Following Danny Sullivan keeps you informed about Google's latest developments and ensures your SEO strategies align with their recommendations.

Marie Haynes

marie haynes


Marie Haynes is the founder of Marie Haynes Consulting, an SEO consultancy. 


With her expertise in SEO, penalty recovery, and algorithm updates, Marie offers valuable insights and guidance to businesses and website owners. Through her consultancy, she helps clients navigate Google penalties, improve website performance, and stay updated with algorithmic changes. 


You can follow Marie Haynes to gain access to her expertise and receive practical advice on maintaining a clean and optimized website that performs well in search results. 


Her knowledge and experience can assist you in achieving better organic rankings and ensuring a strong online presence.

Aleyda Solis

aleyda solis


Aleyda Solis, an internationally recognized SEO consultant, is a leading voice in the industry, particularly in international SEO and mobile optimization. 


With her extensive experience and expertise, Aleyda provides valuable guidance on expanding your website's reach in different markets and optimizing it for mobile users. 


Start following Aleyda Solis to  gain access to actionable strategies and best practices for global SEO, ensuring that your website is well-positioned to attract and engage audiences from around the world.


Her insights and practical advice can help you navigate the complexities of international SEO and tap into new opportunities for growth and visibility.

Richard Baxter

richard baxter


Richard Baxter, the founder of SEOgadget and Builtvisible, is an SEO expert who provides comprehensive technical SEO advice and insights. 


His expertise lies in website audits, technical optimizations, and site architecture. Begin following Richard Baxter to tap into his expertise and gain a deeper understanding of technical SEO best practices.

Kevin Indig

kevin indig


Kevin Indig, an SEO director and expert in growth marketing, focuses on organic growth strategies and SEO-driven content marketing. 


He shares his insights into building sustainable organic traffic and scaling businesses through effective SEO practices. Following Kevin Indig provides you with valuable advice on growth-oriented SEO strategies.

Joost de Valk

joost de valk


Joost de Valk is an internet entrepreneur and the founder of Yoast SEO. He is also an investor at Emilia Capital. 


Joost is a leading authority on WordPress SEO and content optimization. 


He offers guidance on various topics related to SEO including on-page optimization, site structure, and content quality. You can follow Joost De Valk to learn how to optimize your WordPress website for better search engine rankings and user experience.

Matt Cutts

matt cutts


Matt Cutts, formerly the head of Google's Webspam team, has been a prominent figure in the SEO industry. 


Although he is no longer actively involved with Google, his contributions to the field still hold value. Matt Cutts has addressed numerous SEO topics through his blog and videos, providing insights into Google's perspective on search. 


Following Matt Cutts allows you to gain a historical perspective on SEO and understand how it has evolved over the years.




Following the best SEO influencers discussed in this article can help you take your career forward. Capitalize on the experience and wealth of SEO suggestions provided by them to overcome current digital marketing challenges and stay ahead of the competition.